Is social media just the modern camouflage for ‘I want your money’?
Stripping away the bull and the ‘in crowd’ modern talk, I don’t see anything new in this big thing everyone calls social media – when it is applied to commerce.
I have yet to find anyone in this space who can explain it to me that shows it isn’t about the age old process of supply and demand leveraged by the Match, Pace and Lead model that was made popular 30 odd years ago with the official birth of NLP (Bandler and Grinder).
All the hype around it is, for businesses, just another way (possibly THE way going forward) of getting customers to part with money in exchange for products or services.
I think it’s great and love working in this dynamic environment with incredible technology and super-clever software. But it still comes down to supply and demand and how best to find what you want or how best to sell what you have.
Am I missing something?
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2 Responses to “Is social media just the modern camouflage for ‘I want your money’?”
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Nope Steve your not missing anything.
i have been talking to some of my clients about this. Advertising as we know it os old hat and the push behind the message is not working so we find something new and call it being social on a media. Fantastic I love being social and meeting people and even better when they become advocates and clients.
NOW…
The profiles you may have on social platforms is an “advert” to mkae your target market want to follow and find out about you. instead of thousands of leaflet you have a (free) downloadable pdf’s instaed of I’m the best my product will save your life blahblahblah to a journey trying to hit the emotion of your targetmarket make them feel through the right words and graphics that this will get rid of there pain ask SO&SO.
Now I’m not dissing “Social Media” it just the hip word as you said. For me its the principal that I love working with people you want to work with instead having to do business with people you dont always like.
Being able to be yourself to promote your service and help people is well in my eyes fun and I dont work I help people with the advantage of the financial reward to make a good life with my family and friends.
How ever they call this now and how it will change the best thing is it has opened peoples eyes that the old corporate structure is not working and its not about but colaboration its not about gaining masses of money but friends and advocates through whom you can have the live you desire.
Love your blog and thinking when can we meet for coffee I’m down south from tomorrow.
TC
Jay
Hi Jay
Thanks for your comments – great. I’m away next week but let’s chat the week after about meeting up.
Take care
Steve